A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. B & W photographs and illustrations throughout.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden con...(展开全部)

From best-selling author Donald A. Norman, the long-awaited sequel to The Design of Everyday Things : a critical look at the new dawn of "smart" technology, from smooth-talking GPS units to cantankerous refrigerators. Donald A. Norman, a popular design consultant to car manufacturers, computer companies, and other industrial and design outfits, has seen the future and is w...(展开全部)

From best-selling author Donald A. Norman, the long-awaited sequel to The Design of Everyday Things : a critical look at the new dawn of "smart" technology, from smooth-talking GPS units to cantankerous refrigerators. Donald A. Norman, a popular design consultant to car manufacturers, computer companies, and other industrial and design outfits, has seen the future and is w...(展开全部)

唐纳德·A·诺曼，一位享誉全球的认知心理学家。他不仅是美国西北大学计算机科学、心理学和认识知科的教授，加利福尼亚大学圣地哥分校的名誉教授，同时还是尼尔森·诺曼集团的联合创办人和灵魂人物，苹果公司先进技术组的副总裁和一家远程教育公司的管理者。他所阐明的以人为本的设坟原则已深入人心，他所写的《设计心理学》已成了设计人员的必备经典。

【美】山姆·高斯林（Sam Gosling） 美国心理学会（APA）青年心理学家年度杰出贡献奖得主、柏克莱大学心理博士、得克萨斯大学心理学副教授。 他的作品广泛出现于各大媒体上，比如《纽约时报》《今日心理》《华盛顿邮报》《早安美国》等。他的首部著作就被知名科学杂志New Sci entist选为年度好书，受到广大报纸、广播、电视等一流媒体的好评。高斯林博士的研究领域为性格差异，以及人们在日常生活中如何形塑对他人的印象。 首次创造的“房间研究”，由整体环境、摆放物品的特点精准判断物品主人的性格，被广大媒体赞誉为“观察教父”，受到广大报纸、广播、电视等一众媒体的好评。

【美】山姆·高斯林（Sam Gosling） 美国心理学会（APA）青年心理学家年度杰出贡献奖得主、柏克莱大学心理博士、得克萨斯大学心理学副教授。 他的作品广泛出现于各大媒体上，比如《纽约时报》《今日心理》《华盛顿邮报》《早安美国》等。他的首部著作就被知名科学杂志New Sci entist选为年度好书，受到广大报纸、广播、电视等一流媒体的好评。高斯林博士的研究领域为性格差异，以及人们在日常生活中如何形塑对他人的印象。 首次创造的“房间研究”，由整体环境、摆放物品的特点精准判断物品主人的性格，被广大媒体赞誉为“观察教父”，受到广大报纸、广播、电视等一众媒体的好评。

A field manual to the technologies that are transforming our lives Everywhere we turn, a startling new device promises to transfigure our lives. But at what cost? In this urgent and revelatory excavation of our Information Age, leading technology thinker Adam Greenfield forces us to reconsider our relationship with the networked objects, services and spaces that define us. It i...(展开全部)

A field manual to the technologies that are transforming our lives Everywhere we turn, a startling new device promises to transfigure our lives. But at what cost? In this urgent and revelatory excavation of our Information Age, leading technology thinker Adam Greenfield forces us to reconsider our relationship with the networked objects, services and spaces that define us. It i...(展开全部)

亚当·格林菲尔德 (Adam Greenfield) 伦敦大学、纽约大学教授、高级研究员，具有广泛影响力的新锐科技类图书作者。